Many of your potential customers may know nothing about your company, product or service and a great name can make a great first impression, positioning you as a leader or innovator and reinforcing your value proposition.

A poor name can neutralise the work you do to build a position in the marketplace, forcing you to spend more time and money educating people about your value. So, let's consider how to find a great name for your business.

Host: Justine Miller

Cost: CHF 25 includes tea, coffee and delicious pastries.